Parenting isn’t a vibe - it’s a series of oddly specific actions. Like carrying a baby. Or googling “is it normal if…” at 2 a.m. This is where we unpack the stuff we actually do to connect, survive and sometimes even thrive, with a baby on board.
In search of a safe way of carrying newborns, parents get overwhelmed with information that is rarely straightforward and consistent: more often, it confuses or discourages them from following their instincts in favour of selling them a product. Carrying your baby in a carrier or sling is easy. This natural practice has been around for centuries. And just as it did hundreds of years ago, it allows busy parents to go about their busy lives while keeping their babies close and