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Things we do
Parenting isn’t a vibe - it’s a series of oddly specific actions. Like carrying a baby. Or googling “is it normal if…” at 2 a.m. This is where we unpack the stuff we actually do to connect, survive and sometimes even thrive, with a baby on board.


From Consulting to Creation: Why I Stopped Recommending and Started Building babyloop™️
Imagine a world where carrying your baby feels easy - zero stress, pure connection. Now, think about the reality: fumbling with straps, feeling awkward in your own body, wondering if your baby is safe, and still not finding a carrier that works for everyone in your family. Ever put one on and thought: “this just doesn’t feel right, what am I doing wrong?” You’re not alone. I know this feeling personally. As a mom of three, I carried my children in all sorts of ways - testing,
2 min read


What Other Carriers Get Wrong - and How We Are Fixing It
We thought - carrying your baby shouldn’t feel like assembling IKEA furniture at 3 a.m. You’ve probably been there: standing in front of a mirror, sweating slightly, baby flailing, trying to remember which strap goes where. You watched the tutorial. You tried. But the carrier just doesn’t feel right: for you, your partner, or your baby. So you adjust again. And again. Until eventually… you give up. Or settle. Or buy another one. This is the cycle we heard about over and over
3 min read


Field Test Notes: What We Learned from Early Users
Over two years, dozens of families, parents of squishy newborns, squirmy toddlers and everything in between, helped us shape, break, tweak and rethink the carrier you see today. From nap walks and grocery runs to airport sprints and rainy-day pickups, they put babyloop to work. And they told us everything. Here’s what we learned - and how it shaped the smartest, most versatile carrier out there: 1. Fit that doesn’t fail. Parents wanted one carrier that both partners could gra
2 min read


Inside babyloop™️: Made to Fit You
Michaela, Founder of babyloop. Credit: Laura Pennehouat We didn’t just want a baby carrier that works for your baby - we wanted one that...
1 min read


Designing babyloop™️ with Modyn: Behind the Scenes of a 2-Year Collaboration
Modyn, the world-class design studio behind our carrier. recently featured babyloop in their design journal: see what they said on Linkedin right here. At babyloop, we’re here to make babywearing simple. Right from the start. Designed by a certified babywearing consultant together with top designers at Modyn, babyloop’s patent-pending design finally makes it work for your whole family: from mom to dad, newborn to toddler, for everyday parenting freedom at one click. For excl
1 min read


Why We Built babyloop™️: A Carrier Designed by Parents, for Parents
Hi, I’m Michaela, certified babywearing consultant, founder of carry.coach , and mom of three. For over a decade, I’ve sat with new...
3 min read
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