Parenting isn’t a vibe - it’s a series of oddly specific actions. Like carrying a baby. Or googling “is it normal if…” at 2 a.m. This is where we unpack the stuff we actually do to connect, survive and sometimes even thrive, with a baby on board.
As a babywearing consultant, I’ve always been fascinated by how different cultures found ways to carry their babies. Cradleboards, used by Indigenous communities from North America to Central and South America, and as far as the Sámi in Northern Europe, are a remarkable example. These carriers weren’t just practical; they became an art form, tailored to each environment, infused with cultural meaning, and designed to meet daily needs with astonishing efficiency. Though rarely
In search of a safe way of carrying newborns, parents get overwhelmed with information that is rarely straightforward and consistent: more often, it confuses or discourages them from following their instincts in favour of selling them a product. Carrying your baby in a carrier or sling is easy. This natural practice has been around for centuries. And just as it did hundreds of years ago, it allows busy parents to go about their busy lives while keeping their babies close and