Why We Built babyloop™️: A Carrier Designed by Parents, for Parents

Hi, I’m Michaela, certified babywearing consultant, founder of carry.coach, and mom of three. For over a decade, I’ve sat with new parents, guiding them through the maze of baby carriers: adjusting buckles, fixing leg positioning, or simply helping them trust their instincts while holding their baby close. I’ve seen the joy of those perfect moments when a carrier clicks, and the frustration when it just doesn’t work.

But over time, I kept hearing the same struggles:

“It doesn’t fit both of us.”

“I don’t know if I’m doing it right.”

“I bought three carriers and still gave up on using them regularly.”

These weren’t just complaints - they were signs of a deeper problem. Parents weren’t failing; the carriers were. So, I stopped recommending workarounds and started fixing the issue at its core.

Fixing Babywearing

Instead of pointing parents toward yet another carrier that might not work, I decided to create one that would. I teamed up with over 100 real families: moms, dads, and caregivers from all walks of life, to understand exactly what they needed. We didn’t just design a product; we co-created a solution. And to bring it to life, I partnered with the top-tier designers at MODYN, experts in turning innovative ideas into functional, beautiful realities.

The result? babyloop™, a next-generation baby carrier that’s intuitive, inclusive and built for everyone's parenting journey. This isn’t a product dreamed up in a sterile studio - it’s a carrier shaped by the real experiences of parents like you.

What Makes babyloop™️ Different?

We listened to parents, and we built babyloop™️ to solve their biggest pain points. Here’s how:

• Fits Your Newborn and Your Toddler: No more buying multiple carriers as your baby grows. babyloop™️ adapts seamlessly from infancy to toddlerhood, supporting babies from 7 to 45 pounds with an ergonomic, hip-healthy design. No infant inserts needed.

• Adjusts to You - Whoever You Are: More than just a size adjustment. babyloop™ adapts to your body and your life - whether you're switching carry styles, dialing up support, or expressing your own style. It fits all caregivers with an easy, intuitive click, no matter your shape, size or role.

• Positions Baby Correctly - Automatically: Say goodbye to second-guessing. babyloop™️ is designed to ensure safe, comfortable positioning every time, reducing the risk of improper use that can lead to injuries. With 80% of parents struggling to use carriers correctly, we made safety intuitive.

Backed by Expertise, Built with Heart

As a certified babywearing consultant, I’ve spent years studying the science and art of carrying babies. I’ve seen firsthand how the wrong carrier can turn a joyful bonding experience into a source of stress. That’s why every detail of babyloop was crafted with input from parents and rigorously tested to meet CPSIA and ASTM safety standards. Our collaboration with MODYN ensured that this carrier isn’t just functional: it’s sleek, stylish and seriously cool.

Join the babyloop™️ Movement

At babyloop, we’re here to make babywearing simple. Right from the start. Designed by a certified babywearing consultant together with top designers at Modyn, babyloop’s patent-pending design finally makes it work for your whole family: from mom to dad, newborn to toddler, for everyday parenting freedom at one click.

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